The Crafted Edits
The Secret Scent of Stranger
Some memories don't just reside in our minds; they linger in the air.
They are invisible yet undeniably present. The scent of a place, a touch, a gesture, something tells us that the most precious moments in our lives are embedded in a fragrance we can’t quite identify, but one we can always feel. It surfaces when we laugh, when we lose ourselves in a moment of silence, or when we celebrate life. It rises and surrounds us, connecting us to the past, anchoring us in the present, and even propelling us into the future.
At Royal Stranger, we've always believed that design is more than something you see; it's something you feel.
It’s a sensation that should embrace us, wrap us in its arms, and make us feel at home. And so, it was only natural that we took this a step further, beyond the visual and the tactile, to an aroma, a luxury fragrance, that speaks directly to the heart of our brand.
The idea came from our relentless pursuit of experience. Royal Stranger has always been about more than just creating furniture; it’s about crafting spaces, atmospheres, and sensations. As I walked through our showroom, surrounded by our pieces, bold, elegant, and unmistakably alive, I realized that something else could tie all of this together: scent.
The Science of Memory and the Power of Scent
The power of smell is undeniable. Studies show that our most primitive sense is directly linked to the part of the brain responsible for memory and emotion. In fact, it’s the only one of our senses with a direct link to the brain’s emotional and memory centers. That’s why a scent can evoke both joy and nostalgia, or even sadness. It can take us back to moments in time, to feelings, or even to places we’ve never physically been but can relive with just a breath.
So, we began a journey. We dove into a process that followed the same philosophy we apply to designing our furniture: a deep sensory immersion.
We studied scents and the emotions they awaken. Immersed in the stories our designs tell, we explored how different fragrances could bring those narratives to life. We asked ourselves: what do we want our clients and partners to feel when they step into a space with one of our pieces? How do we translate comfort, boldness, elegance, and adventure into a fragrance?
It was a delicate process. We tested, we experimented, and we waited. We allowed the synergy between ideas and feelings to emerge naturally, just as we do with our designs. And over time, after much reflection and care, we arrived at what we now call the Royal Essence, a fragrance as bold, unique, and complex as the pieces we create.
A Branding Tool for Hospitality and Retail
Now, this essence is present in our showroom. It’s part of our physical space. It gently fills the air where our pieces are displayed, and we’re proud to share that it can also be found in select partner showrooms, where our furniture and vision are celebrated.
For our partners in architecture, interior design, and procurement, the Royal Essence is more than an ambient scent. It is the invisible thread that ties the identity of a space together, ensuring a sensorial brand memory that endures beyond the visual and the tactile. It is the branding tool that complements the luxury of your project, transforming an interior into an unforgettable experience.
What does it smell like? It’s hard to put into words without you experiencing it, but think of it as the perfect balance between strength and elegance. Warmth and freshness. An earthy note, interwoven with hints of sophistication and mystery. It’s the kind of fragrance that greets you like an old friend, yet surprises you with something new with every breath.
In the end, this scent isn't just about smell. It’s about our essence. It’s another layer of our story. A story that’s not just seen, but felt; not just heard, but lived.
“The Royal Essence is our invitation to you to experience our brand in a new way. To enter a world where our creations don’t just fill a space, but fill your senses.”
